Last updated: May 2018
1. What are cookies?
Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows artdirection.hamburg or a thirdparty to recognise you and make your next visit easier and this website more useful to you. Cookies can be “persistent” or “session” cookies.
We use Google Analytics cookies to report usage statistics of artdirection.hamburg in order to evaluate and improve our website, personalise your experience and to offer the best, most accessible service possible to all our visitors.
Google Analytics records the following:
• Time of visit, pages visited, and time spent on each page of the webpages
• Referring site details (such as the URI a user came through to arrive at this site)
• Type of web browser
• Type of operating system (OS, Windows etc.)
• Time zone, network location and IP address
We do not collect any special categories of personal data (which include sensitive personal information such as details about your race, ethnicity, religious beliefs, political affiliation and sexual orientation). We use this information to enhance your user experience and adapt the website accordingly. It can also be used to help improve Google’s products and services.
To find out more about Google Analytics and to learn how to opt out, please visit:
• How Google uses data when you use our partners’ sites or apps
• Google Analytics’ Opt-out Browser Add-on
We process this information to understand how visitors use our website and to compile statistical reports regarding that activity (for example, your IP address is used to approximate the country from which you access our website, and we aggregate this information together, so we know that, for example, where most of the visitors to our website come from). This processing is crucial to the running of our online business and we therefore undertake such monitoring in the pursuit of our legitimate interests in improving our website to provide a better service and source of information to visitors. This information is not used to develop a personal profile of you.